How can Bob’s Red Mill become a partner of wellness on the consumer journey?

THE SITUATION: Bob’s Red Mill is looking for a way to connect with their consumer during the pandemic and make the process of getting healthier alternatives more seamless.

THE INSIGHT: Wellness is not found on every corner. When choosing snack options or meals, it is much harder and more time consuming to find a healthy option. In addition to this, consumers have been working from home and are lacking emotional connection.

THE APPROACH: Your partner in wellness. Bob’s Red Mill can truly become a partner in the wellness journey, and not just a snack option. By creating a new snack line to promote productivity in the work-from-home, they can make the process of choosing a snack much more convenient, and can launch initiatives to truly guide their consumer on this journey.