How can we create a brand collaboration that re-energizes Tate’s while remaining on brand?

THE SITUATION: For my final project for my Consumer Behavior course, I was tasked with coming up with a brand collaboration for Tate’s Bakeshop.

THE INSIGHT: The industry for desserts at the grocery store is inundated with endless options – from cookies, to ice cream, to muffins – the list goes on. Brands like Tate’s need to think outside of the box in their product offering to stay relevant.

THE APPROACH: : Taste the limitless.  I created a collaboration between Tate’s Bakeshop and Talenti Gelato for a Chocolate Chip Gelato that uses Tate’s Chocolate Chip Cookies. This new product brings together two different desserts giving the consumers the best of both worlds.